Research leader:

Shinji SHIMOJO, Professor & Director of the Cybermedia Center, Osaka University

 

Research outline:

Building long-term relationship with customers is required as part of solutions to issues using digital transformation (DX), along with increased social roles of firms including SDGs. The relationship between a city and its residents is a similar issue. In view of this similarity, we analyze the characteristics of the “subscription” business model, which uses data to build long-term relationships with customers, and we discuss how this model can be applied in designing an attractive smart city.

Research leader:

Shinji SHIMOJO, Professor & Director of the Cybermedia Center, Osaka University

 

Research outline:

The COVID-19 pandemic exposed once again Japan’s slow digital transformation (DX), but it also created an opportunity to push for more digitalization in both the public and private sectors. This research identifies the challenges posed by the comprehensive digital transformation of cities, as well as their solutions. Our goal is to propose a “regulatory framework and its implementation procedure” that will ensure a more effective digital transformation in Kansai and Osaka.