ABSTRACT
Research leader:
Shinji SHIMOJO, Professor & Director of the Cybermedia Center, Osaka University
Research outline:
Building long-term relationship with customers is required as part of solutions to issues using digital transformation (DX), along with increased social roles of firms including SDGs. The relationship between a city and its residents is a similar issue. In view of this similarity, we analyze the characteristics of the “subscription” business model, which uses data to build long-term relationships with customers, and we discuss how this model can be applied in designing an attractive smart city.
