ABSTRACT
Research leader:
Yoshihisa INADA, Director of Research & Director of Center for Quantitative Economic Analysis, Asia Pacific Institute of Research (APIR)
Research outline:
Facing the evaporation of demand caused by COVID-19, tourism strategies have been forced to make a major shift from an emphasis on inbound tourism to high value-added tourism for both domestic and inbound visitors. In view of this shift, we analyze the current situation of municipalities and DMOs in the Kansai region, and examine issues and directions for solutions. We will also work to quantify the brand power of tourist destinations and create indicators that show the contribution of various environmental factors to the attractiveness of tourist destinations
